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Ceramic Flat Iron- Allure 450
0
5679
0
Product Development
serene
Summary •R&D •Sourcing •Product Testing •Creative Conceptualization •Branding •Marketing •Advertising Campaigns This flat iron brand was designed and launched from conception based on industry demand for a niche product. This project included research and development to identifying opportunities and risks, sourcing product/packaging manufacturer’s (testing quality assurance), passing importing regulations, developing product branding and packaging. Establishing a competitive price point was based on negotiated production costs set within a budget, which allowed for profitable marketing campaigns to follow.  
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Hair Product Line- Segals Fruit Solutions
0
5857
0
Product Development
serene
Summary •R&D •Sourcing •Creative Conceptualization •Branding •Marketing •Advertising Campaigns This professional salon brand is an organic haircare line, where the fruit infused ingredients inspired the bright bottle and label designs. Preliminary research of the design was based on market potential analysis and consumer purchasing behaviors in the organic category. The launch of this brand was a success, surpassing all set sales targets within the first year.
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Straightening Brush- Allure Professional
0
5835
0
Product Development
serene
Summary •R&D •Sourcing •Product Testing •Creative Conceptualization •Branding •Digital Marketing Campaigns This brush takes hair straightening to the next level of innovation with the help of research, design and packaging. Competitive hair straightening brushes on the market proposed an opportunity to fulfill an increasing demand in this product segment. Its revolutionary, unique product features and striking design provides merchandising appeal and retailing competitive advantage. Sourcing manufacturer and packaging production companies were based on initial sketch mockup conceptualizations. 
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Multi Purpose Cleaner- Allure Professional
0
5727
0
Product Development
serene
Summary •R&D •Sourcing •Product Testing •Creative Conceptualization •Branding •Marketing •Advertising Campaigns When developing this multi purpose cleaner, many components were considered including shelf presence, aesthetic appeal, brand imagery and purchase interest. The sourcing of the bottle and cap were based on the solution composition and its variances over time due to exposure, thus establishing packaging requirements.
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Stylist Scissor Kit- Allure Precision
0
5414
0
Product Development
serene
Summary •R&D •Sourcing •Product Testing •Creative Conceptualization •Branding •Marketing •Advertising Campaigns Research and testing of overall product quality was conducted from numerous scissor manufacturers. The development and branding were based on inspiration from designer wristlet wallets and clutches, made from premium leather and suede materials. From conceptualization to execution, every aspect of this project was carefully considered including the marketing and advertising campaigns that followed.
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