Summary
•R&D •Sourcing •Product Testing •Creative Conceptualization •Branding •Marketing •Advertising Campaigns
Research and testing of overall product quality was conducted from numerous scissor manufacturers. The development and branding were based on inspiration from designer wristlet wallets and clutches, made from premium leather and suede materials. From conceptualization to execution, every aspect of this project was carefully considered including the marketing and advertising campaigns that followed.