Summary
•R&D •Sourcing •Product Testing •Creative Conceptualization •Branding •Digital Marketing Campaigns
This brush takes hair straightening to the next level of innovation with the help of research, design and packaging. Competitive hair straightening brushes on the market proposed an opportunity to fulfill an increasing demand in this product segment. Its revolutionary, unique product features and striking design provides merchandising appeal and retailing competitive advantage. Sourcing manufacturer and packaging production companies were based on initial sketch mockup conceptualizations.