Summary
•Creative Lead •Sourcing of Swag •Budgeting •Branding •Event Planning •Digital Marketing Campaigns (Email)
With over 1,200 attendees and five celebrity stylists, this event was recognized as being the biggest hair show held in Canada. Involved in the event marketing strategy including the timeline, branding and tactics of the entire runway event. Conceptualization and execution of sourcing and designing event swag, custom chocolate invitation, branding and logo design, eblast designing and launching, budgeting, planning, coordination, and implementation of all phases of advertising.