Summary •Creative Lead •Sourcing of Swag •Budgeting •Branding •Event Planning •Digital Marketing Campaigns (Email) With over 1,200 attendees and five celebrity stylists, this event was recognized as being the biggest hair show held in Canada. Involved in the event marketing strategy including the timeline, branding and tactics of the entire runway event. Conceptualization and execution of sourcing and designing event swag, custom chocolate invitation, branding and logo design, eblast designing and launching, budgeting, planning, coordination, and implementation of all phases of advertising.
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Summary •Conceptualization of program •Establish Charity Collaborations •Manage Program Budget •Branding •Marketing Campaigns Since its inception in 2013 The Beauty of Giving, a nonprofit program, has raised and donated over $200,000 to numerous charities around the globe. This program offered an opportunity to increase retail profits with featured item sales while raising money for the partnered charities and giving back to the community. Development of branding, marketing initiatives and a strategic marketing plan were all part of this programs conceptualization and execution. As a result, numerous charity collaborations have been established over the years with major organizations such as The Breakfast Club, Food Banks, The MS Society and The Breast Cancer Foundation to name a few. Ongoing marketing campaigns and advertising implementations continue to create awareness around the program and contribute to its growth.
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